ProfitNav was conceptualized and engineered by Garrick Blow after he was informed by his employer at the time (Sydney, Australia) that they could not pay his Christmas bonus for that year!  He felt concerned for his job fearing that something was seriously wrong. The company employed 20 electricians and the company had been working to full capacity since the previous Christmas!  This news did not make sense, so starting on butchers paper and then building financial models, he set forth, absolutely determined to find the cause of the problem.  His findings established that company pricing was based on instinct and guess work which proved unreliable.  After a few years of research,  Garrick presented his mathematical solution to highly skilled developer Alon Azar.  Alon had exited from London tech startup “Specle” and had returned to Australia.  Together they aimed to create  a software product which could assess all of the ever changing business numbers and auto-navigate a company to financial success!  After thousands of hours of software development and with the input of beta test user feedback,  ProfitNav has evolved into the world’s first auto-navigation tool for business profit.